Promotional video shoot prep checklist
What to settle in advance so your shoot day runs smoothly.
The quality of a promotional video shoot depends largely on the preparation done before the day itself.
Clarify the purpose of the video
Where will the video be used: on your website, in ads or at a trade show? The purpose determines the length, format and storytelling.
Prepare the location
Tidy shooting areas and knowing which hours have the best daylight will save time.
Decide who will appear on camera
People giving interviews speak more comfortably if they receive the questions in advance.
Get permissions
Secure the necessary permissions in advance for the filming locations and for anyone who will appear on screen.
