Whose name should your Meta ad account be in?
You should own your ad account and its data. Here is why, and how to set it up.
When you start working with an agency on Instagram and Facebook ads, one of the most overlooked questions is whose name the ad account is opened in.
Why should it be in your name?
The ad account holds the data from past campaigns, your audiences and your measurement settings. If the account is opened in the agency's name, you may lose all of this when you stop working with that agency.
What does the right setup look like?
The business account is opened in your name, and the agency is given only the permissions it needs. The ad budget is also charged directly to your own payment method.
What do you pay the agency for?
The agency fee covers strategy, setup, ad creatives and ongoing optimization. Keeping it separate from the ad budget ensures transparency.
